About
I treat the category as a brief, not a benchmark, and build the positioning, identity and partnerships for the brand to earn its place.
         
Contact, LinkedIn ↗


Currently

Rebuilding a 3M+ member loyalty programme into a travel companion. 

Developing a wellness concept for premium airport lounges with Lufthansa.


Experience

Head of Brand, Strategy & Creative
Gharage Ventures

Brand & Creative Director
Lucid Motors

Brand & Creative Director
Polestar

Brand & Creative Consultant
Google, Volvo

Executive Creative Director
B-Reel

Partners

Balenciaga, Hublot, Gucci, Acne, Teenage Engineering, Stedelijk Museum, 032c, Highsnobiety, Electronic Arts, Robot Koch, Kanghyuk, Zeitguised


Praise

Red Dot “Brand of the Year” 2020
Red Dot “Best of the Best” 2021

Education

Miami Ad School
Art Direction & Copywriting diploma

Pepperdine University
Administration of Justice

Languages

Swedish, German, English   
Viktor VahlSelected Work

Brand &
Creative Director

20 years building brands across luxury, travel retail, hospitality and automotive.

About

I build brands people can walk into. For twenty years that has meant luxury, automotive, travel retail and hospitality. From the first identity to the spaces, launches and partners that make a brand real.

       
Email, LinkedIn ↗


Currently

Rebuilding a 3M+ member loyalty programme into a travel companion. 

Developing a wellness concept for premium airport lounges with Lufthansa.


Experience 

Head of Brand & Creative
Gharage (Heinemann Innovation Hub)

Brand & Creative Director
Lucid Motors

Brand & Creative Director
Polestar

Brand & Creative Consultant
Google, Volvo

Managing Creative Director
B-Reel


Partners

Balenciaga, Hublot, Gucci, Acne, Teenage Engineering, Stedelijk Museum, Google, Highsnobiety, 032c, Electronic Arts, Robot Koch, Kanghyuk

Education

Miami Ad School
Art Direction & Copywriting diploma

Pepperdine University
BA, Administration of Justice


Languages

Swedish, German, English


Top Viktor Vahl