About

I treat the category as a brief, not a benchmark, and build the positioning, identity and partnerships for the brand to earn its place.

Contact, LinkedIn ↗

Currently

Rebuilding a 3M+ member loyalty programme into a travel companion.

Developing a wellness concept for premium airport lounges with Lufthansa.

Experience

Head of Brand, Strategy & Creative
Gharage Ventures

Brand & Creative Director
Lucid Motors

Brand & Creative Director
Polestar

Brand & Creative Consultant
Google, Volvo

Executive Creative Director
B-Reel

Partners

Balenciaga, Hublot, Gucci, Acne, Teenage Engineering, Stedelijk Museum, 032c, Highsnobiety, Electronic Arts, Robot Koch, Kanghyuk, Zeitguised

Praise

Red Dot “Brand of the Year” 2020
Red Dot “Best of the Best” 2021

Education

Miami Ad School
Art Direction & Copywriting diploma

Pepperdine University
Administration of Justice

Languages

Swedish, German, English

Viktor Vahl

Selected Work

Brand &
Creative Director

20 years building brands across luxury, travel retail, hospitality and automotive.

1

Polestar
Brand identity

A car brand at the start, free to become something new. The chance to break with automotive convention.

Never benchmarking against automotive, we built a design brand that just happens to sell cars.

Brand & Creative Director
Team of 8
0 to 23 markets

1.1

1.2

1.3

Led the in-house team with a few chosen agencies around it. Built the identity while the company scaled, held the brand together across markets and turned ideas from local teams into global moments.

“The old notion of premium and luxury is changing, and it was great to partner with Polestar for our Afterworld project.”

- Demna Gvasalia, Balenciaga

Top

Viktor Vahl